First venue to open in 2023, with seven additional sites planned prior to World Cup 2026

COSTA MESA, DATE TBC — TOCA Football, Inc. (TOCA), the world’s leading, technology-enabled soccer experience company, and Ventura Entertainment), Mexico’s premier entertainment operator, announced an exclusive partnership today to bring TOCA Social soccer entertainment and dining venues to Mexico.  Ventura further announced its plan to open a minimum of 20 TOCA Social venues over the next 10 years with a total investment of more than USD$100 million. The partnership will mark the first franchising deal for TOCA, who has already announced further expansion plans in the UK and US.

TOCA Social opened its first venue in August 2021 at London’s iconic The O2 to huge success, attracting over 300,000 visitors in its first year. Backed by England’s national team captain Harry Kane, TOCA Social offers guests an immersive venue to eat, drink and play interactive soccer-themed games powered by TOCA’s innovative technologies.

Ventura Entertainment is among the fastest growing entertainment businesses in Mexico and has extensive experience operating a wide range of attractions from theme parks to aquariums, adventure and water parks, sports  and family entertainment venues. Ventura Entertainment attracts over 2 million visitors every year and is also the exclusive franchisor of Topgolf in Mexico.

“Mexico has a strong and embedded soccer culture, and we are delighted to bring TOCA Social, the world’s first interactive soccer entertainment experience to this vibrant and important market,” said Yoshi Maruyama, CEO of TOCA Football. “We are privileged to be partnering with Ventura Entertainment which has a proven track record of delivering great guest experiences to expand TOCA’s brand in Mexico.” 

“TOCA Social in the UK is a great success, and bringing our venues to more communities around the world is very exciting,” said Erik Anderson, TOCA’s co-chairman and Founder and CEO of WestRiver Group.

“Futbol’s status as the world’s biggest sport is uncontested and given the size of Mexico’s population and its huge fan base and enthusiasm for futbol amongst all demographics, we are convinced TOCA Social will be very successful given its unique entertainment offering to the public, but most importantly because of its high standard of service and great customer satisfaction. We are thrilled with this new partnership,” said Javier Molinar Executive chairman of Ventura Entertainment.

“We are continuously searching for innovative and technological driven concepts around the World. From the moment we came across TOCA Social, we knew the concept would be a homerun, however when we met the team, we immediately bonded given our similarities in our mission and vision”, said Guido Benassini, CEO of Ventura Entertainment.

TOCA recently announced a historic 10-year partnership with Major League Soccer (MLS) which makes MLS an official training partner and major shareholder of TOCA. With the announcement of TOCA Social’s expansion in Mexico, TOCA will now have significant presence in all three World Cup 2026 markets, ensuring TOCA as a destination to experience the beautiful game outside of the stadiums.